BEHOLD THE POWER
Selling Pizza, wings and desserts for only $5 is too good to be true. But it is true! And the only person that felt appropriate to promote such a legendary deal is none other than the legendary Abe Lincoln. And we had the pleasure of directing him for this series of pregame Super Bowl spots. Or at least someone who looked just like him. This campaign performed so well that Pizza Hut had to stop selling things for $5 because they couldn’t keep up with demand. True story.