KEEPING IT REAL
The reality is, we use a lot of humor in our work. Like, a LOT. But when it comes time to put a more down to earth message out into the world, we’re here for that as well. That was the ask from Bowflex on this round of work… tap into the reality of working out and the ways it can make you not only physically but also mentally stronger. Oh yeah, and move some product while you’re at it. These spots led to a dynamic spike in sales of Bowflex strength and cardio equipment. We even purchased some of it ourselves. And that Max Trainer?! That thing is exhausting!