ALL THE FEELS
The holidays are a special time and not just for friends and family. At Lifetime the holidays are a huge opportunity to show movies that tug at the heartstrings, warm the heart, break your heart… Let’s just say lots of stuff happens with people’s hearts. We aimed to capture the spirit of the holiday season with these 2 pieces that drove huge awareness around the network’s “It’s a Wonderful LIfetime” holiday movie schedule and also won a Promax Gold Award.