NOBODY CAN LIVE WITHOUT IT
In an effort to promote Lifetime’s endless library of content that you can stream via the Lifetime app, we were tasked to come up with a social campaign utilizing existing footage. So it only seemed fitting to have their own characters profess their love for the app through some bad lip reading. Which we thought was actually pretty good lip reading. Especially since it took us 731 hours in editing and overdubbing our own voices on existing footage to put these two :15 second spots together.