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Freeform asked us to develop a 360 campaign that could serve as a through line for their 31 Days of Halloween stunt so we dove in and started doing our homework. What we learned is that a lot more people are obsessed with the movie Hocus Pocus than we ever realized. Like, a LOT. This series of spots and social content helped contribute to a double digit ratings increase for the month of October.

 

 

 

 

FREEFORM | 31 DAYS OF HALLOWEEN | ON AIR AND SOCIAL

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