SANTA IS REAL! SO IS DOUG.
Every December, Freeform has their annual 25 days of Christmas starring none other than Isaih Mustafa. And during the first holiday season of Covid lockdowns, they reached out to us wanting to make it extra special. So we created Doug, an animatronic reindeer sidekick to play along Isaih’s super cool interpretation of Santa, all rooted in the line ‘25 Days of Christmas, it’s gonna be Miraculous.’ Freeforms holiday viewership ticked up 20% that year, partly because of this campaign but mostly because people didn’t have anything better to do.