HOW DULL
Ever shave with a dull razor? You get stray hairs, razor burn, it’s not pretty. To emphasize how lame a dull blade can be we made the longest, dullest commercials in the history of advertising. They’re now recognized worldwide as the longest commercials ever created. No seriously they are. The spots were all between 4 and 11 hours long, but we’ll save you some time and show :30 second samples. The campaign went on to win Best Long Form Video Campaign honors at the Shorty Awards.