READY FOR TAKEOFF

Boxed is a membership free, wholesale, bulk goods delivery service. Translation: They send you lots of stuff. We took that message to the people by way of a unique partnership with Virgin Airlines. The experience played out in 3 parts. An in flight video that played right after the safety video. A never ending piece of content that ran for the entirety of the flight on it’s own designated channel. And then we handed out Boxed branded bags of pretzels during the flight to really drive the message home. We didn’t personally hand out the pretzels, but still…

 

 

 

 

BOXED | VIRGIN AMERICA | PRE-FLIGHT, IN FLIGHT, EXPERIENTIAL, SOCIAL