THE POOL BOY WAS TOO OBVIOUS

What do you think of when you think about Lifetime movies? Sex crazed, drug dealing cheerleader gangs? Separated at birth twins who end up living in the same cul-de-sac? Married mom of 4 having a torrid affair with the pool boy? Well… those seemed a little too on the nose so instead we wrote and directed these beauties meant to capture the particular brand of awesomeness that is, Lifetime movies. This campaign led to a 40% increase in engagement with Lifetime’s social media platforms and a 100% increase in laughs.

A&E NETWORKS | BRAND CAMPAIGN | ON AIR AND SOCIAL