IN SEARCH OF

In spite of the name of this campaign, we did not hire Leonard Nimoy to spearhead the creative. Instead we developed a sprawling, multi faceted campaign that involved on-air spots, pop ups, wild postings, powerful social media content and tons of other stuff that all supported the central premise show. The results were never before seen levels of engagement with a yet to be launched show. By asking, “what are you searching for,” we struck a nerve with fans even before they realized they were fans.

SEARCH PARTY | IN SEARCH OF | ON AIR, SOCIAL, EXPERIENTIAL