MAYHEM

TBS was looking to develop a multi platform campaign to launch Wrecked, a comedy about a group of people who become stranded on an island after their plane crashes. We conceived this 360 campaign that took a dark and comedic take on the desperation and less than ideal living conditions that a group of people would experience after being through such a traumatic event. Wrecked went on to launch as the highest rated premiere of the year on TBS.

WRECKED | GET WRECKED | ONE AIR, SOCIAL, EXPERIENTIAL